Discover Card Survey says Americans Want Gift Cards
A recent Discover card survey of 1,000 Americans says that 8 out of 10 would be "thrilled" or "pleased" to receieve gift cards. By a 7 to 3 margin, Americans prefer universal gift cards they can use anywhere. The survey also says that nearly half of Americans would never return a gift and fifty percent would be "horrified" by the idea of giving a gift they had previoulsy received from someone else, also known as regifting.
1 comment:
Working in a retail position, I hightly reccomend gift cards. It saves the hassel of not only having to pick out a gift, but it decreases the number of pointless returns after Christmas. Let them chose what they really want.
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