'Brokeback' Protest at Wal-Mart

from Drudge

Wal-Mart has turned aside a massive letter-writing campaign by the American Family Association urging the retailer to refuse to stock Brokeback Mountain.

The group, which has successfully campaigned against what it considers to be broadcast indecency launched the campaign last week after ads for the film began being displayed prominently in the retailer's 3,900 stores.

Wal-Mart released this statement: "The fact that we are offering the movie is not an endorsement of the content of the movie or any specific belief. We simply offer the latest titles that consumers want."