UPDATE 7-Eleven Pulls 'Cocaine' Energy Drink

from AP

Convenience-store operator 7-Eleven Inc. is telling franchises to pull a high-caffeine drink from its shelves because of the product's name: Cocaine. The company acted after getting complaints from parents of teens, who are a big part of the drink's target audience.

Cocaine comes in red cans, with the name spelled out in what are meant to resemble lines of white powder. According to the label, each 8.4-fluid ounce can contains 280 milligrams of caffeine - more jolt than a cup of coffee, a can of Coca-Cola or the leading energy drink, Red Bull - but no cocaine.

This isn't the first time Cocaine has been yanked. Some stores in the New York area pulled the drink after local politicians complained. It's all part of the company's plan to stand out in the fast-growing energy drink market. 7-Eleven stores sell other energy drinks, which nutritionists warn can cause caffeine and sugar highs followed by crashing lows among kids who consume them - sometimes several in a row.