UPDATE Taco Bell E. Coli Outbreak

from USA Today

About 1 in 3 frequent fast-food customers say they plan to eat less often at Taco Bell — or not at all — as a result of the chain's recent E. coli outbreak, according to a national poll done for USA Today. Yet a separate online poll (conducted by Sandleman & Assoc.) shows fast-food eaters are satisfied with how Taco Bell handled the crisis in which 71 people fell ill after eating at the chain.

Also, Taco Bell has been doing its own polling since the outbreak and accoridng to its results 94% of people who describe themselves as Taco Bell eaters have a "positive" view of the brand; 82% believe the food is "safe." Still, the Sandelman online poll found that 36% of Taco Bell's best customers — those who eat there once a month or even daily — say that after the recent illnesses, they now eat at Taco Bell less often, or not at all.