New Energy Drink

from the Daily Mail

Anti-drug campaigners today attacked the makers of a soft drink who have called their product cocaine. The high-energy drink is being billed as a "legal alternative" to the class A drug, using a massive hit of caffeine instead of cocaine. Its maker claims the title is "a bit of fun" but critics slammed the technique as a cynical ploy which could tempt young people into using drugs.

The drink is "350 percent stronger than Red Bull" but people do not experience the "sugar crash" or jitters that some of the other energy drinks can produce. Las Vegas-based drinks company Redux Beverages is producing the drink which contains 280 milligrams of caffeine. According to the company's website, the only way to get more caffeine per ounce is with an espresso. At the moment it is being sold only in the Los Angeles and New York metropolitan areas - mainly to teenagers.