10 Snap! Crackle! Pop! - 1932

In 1928, Kellogg's Rice Krispies lacked a memorable advertising campaign. Put to the task, now-defunct advertising agency N.W. Ayer capitalized on the rice puffs' most distinctive feature--the noise they made when doused with milk. Shortly thereafter, Rice Krispies cereal sponsored the Kellogg Company's first national radio venture, a children's program called "The Singing Lady" and the words "Snap! Crackle! Pop!" were selected to describe the cereal. While it was merely words on the initial cereal boxes, a small gnome-like character with a baker's hat and a spoon named Snap! joined in 1933. And it was only a matter of years before his pals, Crackle! and Pop!, made their debut.