4 Tony the Tiger - 1952

In need of a salesman, Kellogg's turned to Chicago's Leo Burnett advertising agency for creative genius. The original concept was to feature a rotating zoo of animals to represent what was then called Sugar Frosted Flakes (now simply Frosted Flakes). The first in the rotation: a tiger named Tony and a kangaroo named Katy with the slogan, "GR-R-R-REAT News." Tony's first solo debut came the next year, when the affable tiger was featured in a four-color spread in Life. Tony quickly proved to be the most popular and his fellow characters Katy the Kangaroo, Elmo the Elephant and Newt the Gnu were dropped from the packaging.