3 Aflac Duck - 2000

By the late 1990s, Aflac Insurance had been advertising for some time, but it hadn't received the name recognition it desired. In need of a remedy, Aflac sent out an assignment to the advertising executives: come up with a commercial that would dramatically improve the company's name recognition. Like many others, the New York, NY-based Kaplan Thaler Group had never heard of Aflac prior to the assignment and found itself continually asking, "What's the name of the client again?" Upon hearing "Aflac! Aflac! Aflac!" one of the creatives said, "You sound just like a duck." The rest is history. The duck debuted in 2000.